If You Resist Hyping Up Your App, You Effectively Lower Its Market Value. Every other app developer swindles – a little – and tells their users how extraordinary their app is. In order for your app to stay competitive, you really can’t remain perfectly honest about it. It is important to hype up your app even though you know, in reality, your app does not exactly perform to its hype.
Every competing app in the same category usually has a unique selling point (USP) that attempts to differentiate itself. Source: play.google.com
Develop your app’s Unique Selling Point (USP) and hype it up relentlessly. This is an especially important undertaking if your app is fighting for survival in the red ocean full of similar apps.
Consider racing game apps. Every game claims to have the most amazing tracks, the best power slides and the highest performance racing action. Each has a USP which is pretty much hyped up. See examples below, with USPs in italics:
Eye-popping, visually amazing tracks
Astonishing physics brings chaos to another level
Probably the best power slides in the world
Some of the highest performance racing action ever seen
The most critically-acclaimed racing simulation.
The most vibrant, super-charged racing game you’ve ever seen.
If you are thinking of developing another racing game app or any APP MANUFACTURER CHEAP that already has competition, you need to think about and create the app’s USP. Then hype it up.
Frequent App Updates Prevents Hedonic Adaptation And Keeps User Happiness Elevated
What goes up must come down. The happiness of your app user is not spared. If her happiness is at level X, it is possible to heighten it to X+100 when she downloads your new app and is floored by its design and elegance. Unfortunately, her delight with your app will wane. It will eventually fall back down to its original level X.
Hedonic Adaptation, the tendency to return to an established state of happiness despite changes in life, is at the core of all human beings. It is impossible to elevate your happiness level and stay there forever if all else remains constant.
Figure 1: The user’s state of happiness falls back to the usual level after using your app for a while.
If you develop and publish an app just once, your user’s happiness with the app, however amplified, will eventually descend back to her usual state (Figure 1). This is irrespective of how useful or fun your app is.
Figure 2: Keeping your user’s state of happiness heightened by frequently updating your app.
The only way to keep your user’s happiness heightened is to regularly update your app with new features and/or bug fixes. This will prevent her state of happiness from dipping and reaching her usual state (Figure 2).
As an app developer, you will want to constantly keep your user’s happiness for your apps at an elevated state. A delighted user is a long-term and motivated customer who will spread your app, and who will deliver a ringing endorsement of your brand.